At it’s core, our Hidden Museum app takes users on a tour around the Bristol Museum, guiding them to places in the museum they might not ordinarily go, and revealing hidden information as they progress through the game.
To simulate this experience our assistant creative director, Rich Thorne, behaved as the app, using one of the story-tours we had created; he did this by leading the group around the museum around a range of artifacts on a theme (in this case ‘horses’) and engaging them in conversation about each artifact as they went – explaining how they were linked and telling them an interesting story about each artifact once it was found.
The aim of this was to:
- See how long it took them to get round the journey as a group.
- Get feedback from the children on any standout points of interest on the tour.
Key observation points for the supervisors of the tour were:
- Is the tour engaging, interesting?
- Is the tour too long/short?
- Which object was the favourite on the journey?
- Have they visited the museum before?
- Have they ever been to the top of the museum?
- Is it more fun having a checklist? As opposed to walking around the museum looking at everything.
- Do they have ideas for trail themes which would they like to go on?
What we found:
We discovered that the tours which we had devised contained too much identification in advance about what the group were going to see. For example, the horse trail said in advance that the group are going to find objects about horses in them. This was taking some of the excitement out of the tour. We needed to find a way to work on the themes in order to broaden them out to become more subjective and feel less curated.
We also learnt that this kind of curation meant that we were not making the most of the ‘hidden’ metaphor of our app. Whilst we were leading the group to areas they might not otherwise have gone to, it did not allow for enough free exploration of rooms and free thought around the objects themselves – getting lost in the museum and ‘accidentally’ discovering something hidden should be a desirable side effect of the app so we needed to find a way to allow for this.
The groups, particularly the kids, were very interested in collecting and counting. They were also particularly keen on emotive subjects – picking out items which were ‘weird’ or ‘strange’ or ‘scary’ or ‘cute’.
On Friday 21st November, the Hidden Museum team were lucky enough to have the opportunity to be a part of a Kids in Museums take over day. Kids in Museums are an independent charity dedicated to making museums open and welcoming to all families, in particular those who haven’t visited before.
This was a great opportunity for us to test our app in production with real users, over 30 kids and 6 adults who had never seen the app before! A real coup for us as developers – a chance to get some real insight into how our app might be received on completion.
However we were conscious that we did not want to take advantage of the day and it’s main aim of making museums more open to kids and families. So we took great care to plan the day with the education coordinators at the museum, Naif and Karen, to ensure that we were providing a fun experience for the kids, as well as testing elements of our app. As there were adults supervising the kids we also tested all elements with the supervising adults to get an impression of a family group’s opinion of each element (rather than kids opinions only) – very important as our app is aimed at a mixed-age group.
Naif and Karen suggested that we warmed them up with a ‘fingertips explorers’ activity – where the kids felt an artifact blindfold, and had to describe it to their friends – their friend’s guessing what it could be. (A fun game which the kids really enjoyed and we have used as an influence for one of our games as a result!)
We decided that after the fingertips explorers warm up the kids would be ready for app testing!
As the app was not yet complete, we decided to test elements of the app broken down, rather than the experience as a whole. We decided to break our testing down into 4 elements:
Testing the stories/tour
Testing the iBeacons/compass interface
Testing the UI
Testing the games
This decision was reached mainly through necessity since the app was not complete. However, we found that it really worked for us, and allowed us to get some really in depth insight into our app. This was for two reasons – firstly it allowed us to break the group of children down into smaller more manageable groups so we were able to have real conversations with each of the children in turn – and secondly it allowed us to assess which elements of the app they struggled with the most and so exactly where we should be making our improvements.
There were lots of great testing outcomes to the day around each of the app elements outlined above – I’ll update the blog with how we tested each of the app elements (and the associated learnings) over the coming days.
This post has been written by Sarah Matthews, our digital designer here at Aardman Animations:
Today I’ve been working on some logo designs. I started off by looking through some of the children’s logo drawings from when they visited the museum during our ‘Kids in Museums’ user testing day, and came a across a cute sketch of the museum itself.
The building is quite iconic, and I thought this would be easily recognised as a generic logo, no matter what the content of the museum. I’ve looked at the main building as an outline, and then at the display pillars, as these seem to be universally used.
After playing with a couple of variations, I started to work within a circle as I felt this matched the style of the app, and this could also help when it’s placed on different coloured backgrounds.
It’s still early days, but thought it would be nice to share our work in progress. We’ll keep you updated as it develops!